Traditional identification of website traffic is:

1. Anonymous- website statistics are delivered in bulk without unique identification of individuals. You might see total numbers of visitors, browsers, etc., with no ability to understand who is being attracted to your website.
2. Anonymously remarketable- cookies allowed 3rd parties (like Facebook, for instance) to identify your website traffic and submit ads for a fee, but you would not own the prospect information.
3. Volunteer only– web visitors could choose to submit an email address for a coupon or other opt-in offer. Typically only 2% of website traffic self-identifies in this way.

Vital Edge is a first-party data provider that delivers a marketable contact list from your website traffic. The data is yours to keep, analyze, and market to. The money is in the list. Know your prospects and reach the 8.3 contacts it takes to make a sale.

Each device used to visit your site has a device ID. Vital Edge finds that device ID and can instantly access consumer information including contact information, browsing behavior, and 100+ data categories. More than 60% of consumers consented to allow the sharing of this information, from email addresses to mailing addresses and age to income bracket. Vital Edge uses this centralization of data to build a 360-degree view of these potential customers, so you can remarket to them most effectively.

The cookie is crumbling. Already abandoned by Firefox and Safari in response to concerns over user privacy, in 2023, third-party cookie-based marketing will be phased out by Google Chrome, too. As Chrome is the most popular browser, we have yet to see the full impact of a cookie-less marketing future. Vital Edge technology is cookie-free and uses consent-based marketing, which means users have granted permission to use their data, thereby allaying privacy concerns. This allows for a much more meaningful remarketing strategy which successfully delivers welcome impressions to over 60% of business-to-consumer site visitors.

Email deliverability varies by industry, but in general, emails that are automatically triggered in real time based on website visits are more deliverable than lists (even your own carefully cultivated lists). As first-party data, Vital Edge contacts are current, so email campaigns delivered to contacts constructed by Vital Edge experience fewer deliverability problems like bounces and opt-outs. Vital Edge data is updated and appended daily for relevancy.

No, the Vital Edge pixel won’t disrupt your website operations. The snippet of code is solely for identifying the devices that visit your website. It’s easy to install and, similar to conversion tracking pixels, can be placed by a methodology which suits your website administration, such as Google Tag Manager.

Yes, Vital Edge complies with privacy policies. What makes Vital Edge unique is that it is powered by intense data integrations creating robust, real-time, first-party consumer profiles that allow you to identify your website visitors for the first time ever.

Vital edge provides you and your CRM with the perfect follow-up list, namely people who found your site because they are actively researching your product offering right now. With contact information provided, you can market and remarket your list however you like because … you own the data! Good follow-up opportunities include email indoctrination sequences, display ads, direct mail, and phone calls.

1. Vital Edge takes consumer data protection seriously. We abide by a number of privacy acts including the CCPA (The California Consumer Privacy Act of 2018) and the CAN-SPAM Act. 

      Every contact has double opted-in and has a trackable date/time stamp, IP address, and source of opt-in.

1st-party data is information gathered by you, including website visit information or other direct interaction with a consumer. 2nd-party data is acquired from another partner building a more complete view of your customer. 3rd-party data is information entirely separate from your brand’s interaction (think: buying a list to market to.) The intersection of these data types means you are starting from an audience most relevant to you and adding critical partner info to inform your follow-up process and ability, both efficiently AND effectively!

Vital Edge is set up to retrieve data from consumers. It is not intended for B2B data retrieval.

Simply put, Vital Edge integrates a database of consumers who have opted in to receive marketing offers from affiliates, based on their unique interests in particular products and services.

The pixel technology is triggered when someone visits a website. The pixel then looks at the visitor’s IP address and device id, then matches it back to a permissioned opt in allowing sharing of information.

Consumers opted in to receive messages and offers from third parties. Vital Edge only shares data with vetted brands and businesses who comply with strict privacy standards and consumers may opt out at any time.

Vital Edge pulls information from a database of consumers who have opted in to receive marketing offer from affiliates, based on their interest in particular products and services. All consumer information has been double opted-in.

Your Customer Relationship Management system (CRM) or email system has settings to allow you to set up import rules that automatically filter and identify duplicate contacts and opted-out contacts.