How many leads are you wasting with your website?

REVEAL VISITOR IDENTITIES.

Install the pixel, upload the list,
and 20X your conversions!

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1.
Simple pixel installation
2.
Automatic list building
3.
Unlimited marketing potential
1st-Party
Data
Better Match
Rate
Unlimited
Data Collection
+14 BILLION 
records
100% Legal
& Safe
Endless Marketing
Opportunities

Vital Edge is
Loved by Marketers

What they’re saying...

Gabriella Hale

Master Marketer

“Our leads tripled immediately the very same day we installed the pixel.”

Daniel Winston

Vital Edge Lover

“Not sure how its possible but I am very happy with our results. Praying our competitors never find this.”

David Holden

Data collection Pro

“I don’t know why anyone would ever pay for second and third-party data again. This is the ultimate targeted marketing secret.”

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What do you know about your web traffic right now?

Today, your site visitors are invisible faces.
And traditional opt-in methods result in a 1-5% conversion rate AT BEST.

Without a Pixel

  • Site traffic data
  •   Number of conversions
  • Site mapping for UX data
  • Demographics, names & contact info

With a Pixel

  • 1.
    Site traffic data
  • 2.
    Number of conversions
  • 3.
    Site mapping for UX data
  • 4.
    Demographics, names & contact info

The hard truth:

You are missing quality leads on
your website every day

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Turn invisible shoppers  into hot prospects

Add one tiny code snippet to your site, and we collect 71 fields of visitor data  with the power to supercharge your nurture marketing strategies. How is this possible?
Take a closer look at how the Vital Edge pixel tracks and identifies prospects.
It’s inexpensive, safe, reliable, and there’s no “gotcha.”
Best of all, YOU OWN THE DATA. Transform the way you interact with your audience. Generate new leads, close more sales, and build stronger relationships with your customers effortlessly.
20X your conversions with ZERO additional traffic.

What can you do with the power of data on your side?

Pursue follow-up opportunities such as direct mail
campaigns, strategic display advertising, and
email nurture sequences.

It’s your choice when and how you contact your
audience because it’s YOUR data!
Customize communication

Direct Mail

Deep dive into the preferences, interests, and behaviors of your audience. Armed with this knowledge, you can craft direct mail messages that speak to their unique needs and aspirations. By tailoring your content to their specific pain points, you'll capture their attention and inspire them to take action.
With VitalEdge, you can...
>  Bridge the gap between your direct mail campaigns and your online presence with personalized URLs, QR codes, and promo codes to encourage recipients to engage with your site.
>  Analyze response rates, conversions, and ROI to uncover valuable insights and refine messaging, targeting, and strategy.
>  Slice and dice your audience based on demographics, browsing patterns, and more to laser-focus direct mail pieces and ensure they land in the hands of relevant recipients at the perfect moment.
Re-marketing opportunities

Display Advertising

Visitor data allows you to implement re-marketing strategies where you can specifically target visitors who have previously interacted with your website. By showing them relevant ads they browse other websites, you can increase brand recall, nurture leads, and drive them back to your site for conversion.
With VitalEdge, you can...
>  Use visitor data to refine targeting and messaging to optimize display ad campaigns. Monitor click-through rates, conversions, return on ad spend, and more.
> Get valuable insights into your audience's preferences and needs. Craft compelling ad copy and visuals that speak directly to their interests, pain points, and aspirations.
>  Precisely target your online display ads to specific audience segments based on demographics, interests, and browsing behavior.
Deeper-level engagement

Nurture Email Sequences

By understanding your visitors' interests and preferences, you can send them relevant content and offers that resonate with their needs. This not only enhances their experience but also increases the chances of conversion and customer satisfaction.
With VitalEdge, you can...
>  Segment your email list based on specific attributes, such as demographics, browsing patterns, or past interactions, to deliver targeted and personalized content to engage your audience.
> identify optimal times to reach out to your audience. Whether it's sending a follow-up email after a specific action or scheduling emails based on their browsing habits, you can maximize the impact of your nurture sequence by delivering messages at the right moment.
>  Analyze metrics such as open rates, click-through rates, and conversions to identify areas for improvement and refine your email marketing strategy over time.

Everything You Need To Know About Your Buyer
(And More)

Vital Edge integrates databases of +14 BILLION records in +230M households
to capture behavioral markers, contact information, and up to 71
other data points for opted-in consumers. See information such as:
   Name   
   Gender   
   Ethnicity   
   Date of Birth 
   Address   
   Email   
   Phone Number  
Location
Our Partners, Clients, and Friends
Lasker
Anand
Magnus

What will your competition do with this information?
Answer: Nurture YOUR prospects.
Get the Vital Edge today!

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Frequently asked questions
How is Vital Edge different from other programs?
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Traditional identification of website traffic is:

- Anonymous website statistics are delivered in bulk without the unique identification of individuals. You might see total numbers of visitors, browsers, etc., with no ability to understand who is being attracted to your website.

- Anonymously remarketable cookies allow 3rd parties (like Facebook, for instance) to identify your website traffic and submit ads for a fee, but you would not own the prospect information.

- Volunteer only web visitors could choose to submit an email address for a coupon or other opt-in offer. Typically, only 2% of website traffic self-identifies in this way.

Vital Edge is a first-party data provider that delivers a marketable contact list from your website traffic. The data is yours to keep, analyze, and market. The money is on the list. Know your prospects and reach the 8.3 contacts it takes to make a sale.

How does Vital Edge work?
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1. Generate a unique pixel for your application with one click.
2. Place the pixel on your website (don’t know how? It’s easy. Yes, you can use tag manager).
3. The pixel identifies the device ID that the prospect is using to browse and tracks the user’s website session.
Vital Edge instantly obtains consent-driven information for the device and compiles a list of your website's users.
4. Vital Edge delivers your new, timely contact list to you through your Customer Relationship Management system.
5. Use the data to omnichannel remarket via email, social media, direct mail, etc.

How does Vital Edge use consent-based marketing?
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Each device used to visit your site has a device ID. Vital Edge finds that device ID and can instantly access consumer information,  including contact information, browsing behavior, and 100+ data categories. More than 60% of consumers consented to the sharing of this information, from email addresses to mailing addresses and age to income bracket. Vital Edge uses this centralization of data to build a 360-degree view of these potential customers, so you can remarket to them most effectively.

What’s happening with cookies?
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The cookie is crumbling. Already abandoned by Firefox and Safari in response to concerns over user privacy, in 2024, third-party cookie-based marketing will be phased out by Google Chrome, too. As Chrome is the most popular browser, we have yet to see the full impact of a cookie-less marketing future. Vital Edge technology is cookie-free and uses consent-based marketing, which means users have granted permission to use their data, thereby allaying privacy concerns. This allows for a much more meaningful remarketing strategy, which successfully delivers welcome impressions to over 60% of business-to-consumer site visitors.

What are the email deliverability statistics on these leads?
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Email deliverability varies by industry, but, in general, emails that are automatically triggered in real time based on website visits are more deliverable than lists (even your own carefully cultivated lists!). As first-party data, Vital Edge contacts are current, so email campaigns delivered to contacts constructed by the pixel experience fewer deliverability problems like bounces and opt-outs. Vital Edge data is updated and appended daily for relevancy.

Is there any downside to putting the Vital Edge pixel on my website?
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No, the Vital Edge pixel won’t disrupt your website's operations. The snippet of code is solely for identifying the devices that visit your website. It’s easy to install and, similarly to conversion tracking pixels, can be placed by a methodology that suits your website administration, such as Google Tag Manager.

Is Vital Edge safe?
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Yes, Vital Edge complies with privacy policies, as well as the CCPA (the California Consumer Privacy Act of 2018) and the CAN-SPAM Act of 2003.

So, we have the data… now what?
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VitalEdge provides you with a list of prospects – hot leads who found your site because they are actively researching your product offering right now – packed with robust data such as contact  information and demographics. Contact cards are then uploaded to your CRM, so you can market and remarket your list however you like! Good follow-up strategies include email indoctrination sequences, display ads, direct mail, and phone calls.

What’s the difference between 1st-Party, 2nd-Party, and 3rd-Party data?
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First-party data is information gathered by you, including website visit information or other direct interaction with a consumer. Second-party data is acquired from a partner, building a more complete view of your customer. Third-party data is information entirely separate from your brand’s interaction (think: buying a list to market to) The intersection of these data types means you are starting with an audience most relevant to you and adding critical partner information to inform your follow-up process and ability, both efficiently and effectively!

Does the data retrieval work for both business-to-consumer and business-to-business marketing?
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Vital Edge is set up to retrieve data from consumers. It is not intended for B2B data retrieval.

How does the pixel work?
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Vital Edge integrates a database of consumers who have opted in to receive marketing offers from affiliates based on their unique interests in particular products and services. The pixel technology is triggered when someone visits a website. The pixel then looks at the visitor’s IP address and device ID, then matches it back to a permissioned opt-in allowing sharing of information.

Is my data exposed?
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Consumers identified by VitalEdge have opted in to receive messages and offers from third parties. Vital Edge only shares data with vetted brands and businesses that comply with strict privacy standards, and consumers may opt out at any time.

Where does the data come from?
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Vital Edge collects data from all available worldwide data sets, including 4 billion records and 230 million households. All consumer information has been double opted-in.

How do we filter out our existing contacts from newly identified visitors, so we don’t start remarketing to them again?
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Your Customer Relationship Management system (CRM) or email system has settings to allow you to set up import rules that automatically filter and identify duplicate contacts and opted-out contacts.

For Questions and Inquiries

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